BUILD-A-BEARNATIONAL TEDDY BEAR DAYBackground:
In 2019, Build-A-Bear Workshop celebrated National Teddy Bear Day with a variety of activities and a limited-edition bear.
Build-A-Bear sold a special National Teddy Bear Day bear for $6.50 at its stores and at 2,000 Walmart locations.
Social media challenge:
Build-A-Bear encouraged people to post photos of their National Teddy Bear Day celebrations on social media with the hashtag #NationalTeddyBearDay. For every post, Build-A-Bear donated a teddy bear to children in need.
Social Media 
Conducted a Facebook live with over 11,000+ viewers to kick off the three-day event.
Role: Lead copywriter for the National Teddy Bear Day campaign with CEO Sharon Price John.
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